The National survey of 2,528 Irish mothers found that Toyota is the car brand most considered and most trusted by Irish mums. Almost 40% of those surveyed chose Toyota over its competitors when asked which car brand they would consider when buying their next car.
The report found that in general, the three key factors of importance when it comes to Irish mums choosing a car are affordability, safety and dependability. Of the majority of mums who chose Toyota as their preferred car brand over others, reliability was the leading determining factor in their choice at 68%, followed by safety at 62%, size at 56% and price at 47%.
